FOR RELEASE ON OCTOBER 4, 2021
Minto Chamber of Commerce in partnership with other local Wellington County Chambers announces NEW Shop Local Marketing Initiative.
With funding received through a grant intended to create and strengthen shop local programs across the province, local Wellington County chambers are pleased to be working together and announcing the launch of the new “Live, Love, Shop Local” initiative being rolled out over the course of the next 5 months. In response to the pandemic and understanding that local businesses need our community’s ongoing support, this initiative will focus on highlighting local businesses and how they have adapted to new pandemic restrictions – but also how they have adapted to the new way the consumer shops.
Through a collaborative effort with local digital marketing agency, Infinity Marketing & Design, this initiative will focus on a multi-medium approach and include engagement through social media, radio, print and video to engage the consumer and encourage them to “Shop Local” this year – especially as we enter the holiday season.
General Manager of CWCC Sally Litchfield shares, “We are excited to be bringing this cohesive and collaborative campaign to the businesses and communities of Wellington County. This campaign is intended to encourage and highlight the importance of shopping local and supporting local businesses. By working with community partners across the County, we hope to amplify the messaging and present a consistent message to the community”.
How can businesses get involved?
• The Center Wellington Chamber in partnership with the Minto Chamber of Commerce is currently seeking businesses or organizations within Minto to be highlighted during our portion of this initiative through video and blog profiles. We would like these businesses or organizations to have a unique or interesting story to share with the community. If you are a business owner and would like to be considered, please review and complete the expression of interest form here.
• All Minto businesses will be invited to participate in a County-wide shop local coupon publication to be released in January. Sign up to the email list to ensure you don’t miss the opportunity to participate, free of charge, in the coupon publication.
• The initiative will feature themed, mini-campaigns, which will include content for our community partners to share through their communication channels. Businesses are invited to use this content too, as well as access print material and more. Sign up to the email list to ensure you receive first access to the content!